Suddenly two and a bit weeks seems like a lifetime but that’s how long we have to wait for the new iPhone 4, arriving June 24th on O2, Orange, T-Mobile and Vodafone. Guaranteed to be one of the hottest smartphones for 2010 the iPhone 4 boasts a 3.5 inch Retina display with a resolution 960×640 pixels, which is four times as many pixels as previous iPhones, over 100,000 pixels per square inch and the highest resolution in any mobile phone. It’s so detailed that the human eye cannot distinguish individual pixels and the fingerprint resistant coating ensures images stay bright and vivid.

The design is as cool as the list of features with flat surfaces and a stainless steel band. The iPhone 4 measure just 9.3mm and will be available in 16GB or 32GB form, with a colour choice of black or white. Video calling is now capable and users can switch between the front facing self-portrait camera and back facing scenic camera during a call. But Apple couldn’t leave the built-in optics there, the 5 megapixel camera promises excellent photographs and comes with LED flash, geo-tagging and touch-to-focus whilst the HD video recorder captures 720p video at 30fps. Budding film enthusiasts can not only create their own movies but also edit them and add transitional effects with the iMovie application.

The iOS4 operating system brings true multitasking to the iPhone without degradation to the battery life. Applications can be moved into separate folders and voice activated commands provide a more fun way to access your latest app download. A unified inbox keeps incoming messages in one place whilst the Safari Web browser lets you go everywhere.

The impressive feature set continues with 3D movement controlled gaming, iBooks and a built-in iPod for playing the latest music and video downloads from iTunes. The good news here is that enjoying these features to the fullest doesn’t cause the battery any problems with its performance boosted by 40% compared to previous models. When time comes to step away from the virtual world provided by the iPhone 4, A-GPS, maps and a digital compass ensure the iPhone is still your best friend.

If you find it hard to decide what phone you should purchase next then you will simply love Apple for creating another masterpiece, the Apple iPhone 4.

Receive the new iPhone 4 tariff details from O2

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